Choco Gone Nuts - branding i sklep internetowy | DPI Studio

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Choco Gone Nuts - from the first logo to an online store

A complete branding project for beachwear label Choco Gone Nuts. The collaboration covered a Marrakesh-inspired logo, colour palette, graphic motif and materials supporting the clothing range and its sale.

The identity was applied to cards, business cards, clothing labels and hang tags, as well as the boutique window and a WooCommerce online store. Every element shares the same relaxed, distinctive character, shaped around the original collection. This gives the brand a consistent presence wherever customers encounter it, in person or online.

Boutique window design at 9 Woźna Street, Poznań

From collection to online sales

The WooCommerce store brings the Choco Gone Nuts identity into the presentation and sale of the collection. The design combines the brand’s visual character with the functions needed to run the store day to day.

The opening evening on 9 May 2020 brought more than 500 visits to the website - a documented milestone in the brand’s online launch.

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A collaboration shaped by an original vision

Martyna designed the clothing collection and entrusted me with the branding of Choco Gone Nuts. Her ideas and sense of style provided the starting point for the identity. Working together allowed us to bring the character of the collection into the brand, boutique and online store.

Piotr Derda / DPI STUDIO

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