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Synerway
Rebranding
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Logo, brand book, folder, business cards, stationery, email stationery, letterhead, contract templates
date
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10-12 2019
Our long-time business partner in website positioning and internet marketing entrusted us with the important task of renewing their graphic image.
001
CONCEPT
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The starting point for the graphic motifs in the word "SYNERWAY" involved several factors:
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1. The bullet point “V” as the client’s expectations.
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2. An upward arrow (Synerway) as the progressive realization of goals.
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3. Both elements representing the positioning – up/down.
business cards
smooth & fresh
002
Colors
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Blue – referencing the previous color.
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Magenta – action, strong impulse, progress.
Accidents
The comprehensive rebranding involved the used prints and electronic files at Synerway, such as letterhead, contracts, and email stationery.
Why did we choose DpiStudio for Synerway's brand communication creation?
We decided to work with DpiStudio primarily because of its founder, Piotr Derda. There are many companies in this sector, which we, as an SEM Agency, are well aware of. However, Piotr immediately understood our individual business needs and prepared a proposal tailored to our activity.
Although it should be obvious, only DpiStudio conducted research in our sector, which we later cross-referenced with our own know-how. Furthermore, DpiStudio focused primarily on understanding how our clients think, particularly the decision-makers of those companies.
What was the goal? Anyone can build an image, but only Piotr proposed a focused and lead-optimized brand creation. The result of the work is a completely new, fresh visual communication – from logo design, CI, DTP materials, to website assembly. The goal was achieved 100%, and our new design stands out from the competition. The entire ideology conveyed in the new communication is confirmed by the way our business operates.
DpiStudio completed a series of projects for us related to the promotion and identification of the company among clients. The company made every effort to meet our expectations. Openness, engagement, creativity, and professionalism resulted in a great outcome. Since the implementation of the new site, we’ve noticed a positive shift in how our company is perceived by clients. To those interested in a professional, comprehensive website creation and brand communication service, as well as creative collaboration at a high level, we highly recommend DpiStudio.
To those interested in a professional, comprehensive website creation and brand communication service, as well as creative collaboration at a high level, we highly recommend DpiStudio.
SYNERWAY TEAM
Wizja office design
25
number of projects
64
Number of hours
